SERVICES OFFERED:

If you are looking to boost your brand and become part of ongoing public discussion, media/press coverage provides credible conversation starters. However, understanding when and how to present your story to the media is a science. We work with you to develop  messaging and relevant pitch angles to tell your story in both a creative and engaging way.

Those that operate a product-based business know well that getting samples into the hands of respected media not only helps familiarize them with your brand, it serves to educate the public. We have cultivated relationships with numerous freelance journalists  and influencers whose opinions play a role in shaping brands. 

What's your story? Everyone has one to share, but knowing how, when and where to tell it can take a bit of noodling, patience and direction. As a former journalist, I understand well how to craft impactful narratives that resonate and differentiate businesses from competitive counterparts. 

What happens after someone lands on your website? Are they there to learn more about your company or leadership? Do they want to buy something from you? Are they just surfing and stumbling across your website or directed there from paid advertising? Analytics now allow business owners to better understand how their website is functioning, what works and what doesn't.  We help businesses quickly figure out what is working and to fix what isn't.

Whether  building an audience or leveraging an existing list, our goals are to develop a comprehensive email marketing strategy that thoughtfully and creatively delivers news, product/service information. We design and develop engaging email marketing campaigns and establish a cadence that results in revenue and additional business won. We've got the results to back this statement up. 

Sharing your expertise, opinions and analysis through website blogs has proven to be of benefit with online search (SEO) and thought/brand leadership. But, it can take a tremendous amount of time which not every business has the resources to dedicate. We provide that additional bench strength. Whether short or long form, we develop voice and industry specific content that speaks to target audiences and encourages greater engagement. 

PR is one of the most effective ways to create a credible reputation and transform the profitability of a business.

What you get: 

• Actionable six-month media relations plan (product launch, brand campaign, crisis, annual)
• Local, regional, trade/industry, national media outreach support (print, digital, broadcast, podcast, influencer, social)
• Story/Messaging/Pitch development
• Target media list creation
• Editorial calendar development
• Draft news releases and distribute
• Seed products for review with media

In order to develop actionable strategies and intelligently allocate resources business leaders should  understand the effectiveness of their existing initiatives. 

Audit includes: 

• Analysis of your digital presence  and its relation to your competitors. 
• Detailed results report that outlines metrics and analysis of: Reach, Architecture, Content and Conversion, 
• Actionable recommendations to improve performance in all areas (social, ads, buyer's journey, funnel, engagement, traffic, SEO)

Blogging is an inexpensive way for businesses to drive traffic, enhance inbound marketing efforts, and attract more perspective customers.

What you get: 

• Two (2) 400-600 word well-researched, industry-specific  and engaging blog articles per week. 
• Editing until you are satisfied
• Monthly content calendar of blog ideas
• Coinciding graphics  to amplify blog content including photos, infographics, analysis or surveys.
• Development of one (1) e-newsletter designed with approved blog content