A public relations veteran, former journalist, entrepreneur, and strategic communications expert, Wendy has supported numerous clients from venture-backed technology and privately-owned startups through high profile publicly-traded businesses. Wendy's experience has proven valuable to businesses seeking to optimize and manage digital footprint, supercharge brand reputation, manage crisis communications, or gain experienced counsel on paid/earned media strategy and influencer relationships.
– Seasoned public relations strategist whose career began in Silicon Valley’s high technology corridor and evolved within Boston’s 495 beltway while serving disruptive businesses across consumer, wireless/telecom, biometrics, SaaS, fintech, food/beverage, real estate, finance, and active lifestyle industries.
– Social media and digital marketing maven focused on metrics, analytics, ROI, and proven results.*
– Creative and engaging storyteller with journalism background who helped a Kickstarter-backed company achieve 200% above goal funding and landed clients as guests on national daytime (TODAY, Kelly Clarkson, Good Morning America) and evening (NBC Nightly News, CNBC, CNN) news programs.
– Self-motivated, self-governed, organized professional focused on results who has earned public relations accolades and awards for clients including Verizon Wireless’ “Can you hear me now…good!” Test Man campaign and Lasagna Love, a viral community impact movement born during the pandemic that is today supported by more than 45,000 volunteers across all 50 states in America, Australia and Canada.
– Communications professional with deep experience across both B2B and B2C industries.
– Award-winning journalist whose articles have appeared within the pages of business journals, parenting magazines, newspapers, and dozens of digital media outlets. Former Gateway Media Editorial Board member.
* HubSpot certified in Social Media, Inbound and Content Marketing
Do you remember the "Can you hear me now...Good!" Test Man? Did you know that PR was the catalyst behind its creation?
Verizon Wireless employs real-life test engineers who drive test the network to discover areas where additional cellular strength may be needed. We invited members from the media to join our team on 'test drives' -- earning hundreds of stories and broadcast features. The campaig
Lasagna Love was born from one mom's kind act to support community members during the pandemic, sparking a nationwide grassroots movement, and fueled by an aggressive public relations effort created by our team.
Lasagna Love was featured on the TODAY Show, Good Morning America, NBC Nightly News, and the Kelly Clarkson Show, and celebrated by hundreds of newspapers and magazines. The now global no
Wendy's daughter Abigail was born with Down syndrome, a medical diagnosis earmarked by a third copy of the 21st chromosome (or 'trisomy').
After conducting research, Wendy was led to the Massachusetts Down Syndrome Congress which, at that time, was a group of amazing parents hosting an annual picnic and supporting other parents.
Since then, the MDSC has become a model DS organization, providing v