An idea born from the founder's need for a fashionable, dressy and comfortable pair of shoes she could wear from morning to night launched a company and a mission to redefine sneaker culture for women. Cocktail Sneakers, an inventory staple in high-end resorts and boutiques, required a pivot to digital due to COVID-19. Our team not only assisted in the pivot, but created campaigns to increase brand awareness, enhance the buyer's journey and stimulate organic, online growth.
San Diego, CA resident and mom blogger Rhiannon Menn saw a void in her community when COVID-19 hit. Families in her neighborhood were struggling to keep food on the table. In May 2020, using her homemade family recipe, Menn started making and delivering lasagnas to anyone who wanted one...and the "Lasagna Love" movement took hold. Now active in more than 1,400 cities (including major metros of Atlanta, Boston, Denver, Dallas, Sacramento, San Diego, Fort Worth and Las Vegas) and powered by 6,000+ volunteers, the Lasagna Love movement spans the entirety of the United States, existing to connect neighbors with neighbors when connections are needed most. Volunteer families, donning aprons and swinging lasagna noodles, bring homemade and individual versions of one of America's most treasured comfort foods to life. In doing so, the growing humanitarian movement impacts the lives of many not only by offering support when needed, but by giving those that want to help, a meaningful and direct path to delivering it.
The Wings for Autism program was created by the Charles River Center upon learning of the struggles faced by one local family whose first trip to Walt Disney World was foiled due to Autism-related road bumps. Through collaboration with Boston’s Logan Airport, the Transportation Safety Agency (TSA) and various airlines, a “travel test run” was developed so that individuals with special needs could experience air travel from parking lot and ticket booth to security and airplane boarding. Our team assisted in clearly defining the origins of the program and its purpose and to articulate and highlight the program and its benefits to a nationwide audience.
After several years operating the program at no charge to families, the Wings for Autism program, created in Boston, was acquired by the ARC of the United States, which currently runs all programming except for Boston, Mass. The Charles River Center (CRC) continues to run the Boston program twice a year. Additionally, in 2014, the Charles River Center collaborated with ASD Vacations to organize a special trip to Walt Disney World called "Magic for Autism." Participating families boarded a flight to Florida complete with airport, on-aircraft and Walt Disney World support including special rates, respite care and sensory-friendly programming from start to finish.
The Massachusetts Down Syndrome Congress (MDSC) is the statewide support organization for individuals with Down syndrome and their families. Once a parent-volunteer run organization, the MDSC has since undergone a significant metamorphosis, now controlling and organizing numerous events, fundraisers, and conferences each year. Our involvement came after the birth of my daughter, born with Down syndrome, at which time the MDSC needed communications and PR support to gain media traction and to advance public perception about Down syndrome to shift mindsets away from historic stereotypes, while building greater attendance at events such as the Annual Buddy Walk and Family Picnic.
Through refined positioning, aggressive and consistent media outreach, submitted articles and profiles about MDSC families, the MDSC was catapulted from a once parent-volunteer run organization to one that today employs more than 15 full-time staff members and a Board of Directors. The organization hosts three major fundraisers per year in addition to numerous Educator and Family conferences. The MDSC’s Parent’s First Call program too has been recognized nationally and mirrored by similar organizations across the country.
Forbes: Fast forward nine months later and Lasagna Love volunteers are cooking and delivering over 1,000 meals a week across the US and earned non-profit designation in less than 10 months.
Marblehead-based footwear brand marks birthday milestone towards redefining sneaker culture for women.(link)
TODAY Show: Lasagna Love Founder Rhiannon Menn and “Lasagna Mamas” from across the country were featured on NBC’s TODAY Show - September 28, 2020.
The LHA Market State Tactical Beta ETF (MSTB US) has listed on Cboe BZX Exchange. (story)
CNBC: In the week ahead, a new stimulus bill, changing prices, and general uncertainty amid the coronavirus pandemic could affect the markets.
What makes Agudelo’s service as administrator so unusual is that she is the first, and currently only, child with Down syndrome to attend St. Augustine School in its 100-year history.
The James D. Doherty Centennial Gymnasium will have 6,915 square feet and include basketball courts, an athletic office, lobby, restrooms and storage area. It will also house after school clubs, which currently include track, computer, science, cooking, soccer.
Cardinal Archbishop Seán Patrick O'Malley stopped by St. Augustine to bless its new gym, say First Friday Mass, and commemorate the school's 100th anniversary.
"Image Professors has moved the dial in ways our brand only dreamed of and was unable to produce until we started working together. Image Professors' has added an enormous boost to everything Cocktail Sneakers!"
"Image Professors has transformed our organization through critical and timely links to the media resulting in a continual public awareness that succinctly and eloquently shares our message of inclusion of people with Down syndrome"
“Extraordinary results under pressure and a pleasure to work with. I would work with Image Professors in a second and would recommend without hesitation.”
"We selected Image Professors for a number of reasons. First, they were highly recommended by a trusted source. We were also very impressed by their previous experience. Our choice was made, however, after our initial conversation with them. They were excellent listeners and immediately understood our product and target demographic. They presented a clear and logical plan on how they would represent our product and it was an easy choice. We would definitely hire Image Professors again. They have been both effective and a pleasure to work with."