Client campaigns
Transition to Digital - Consumer Product/Footwear
An idea born from the founder's need for a fashionable, dressy and comfortable pair of shoes she could wear from morning to night launched a company and a mission to redefine sneaker culture for women. Cocktail Sneakers, an inventory staple in high-end resorts and boutiques, required a pivot to digital due to COVID-19. Our team not only assisted in the pivot, but created campaigns to increase brand awareness, enhance the buyer's journey and stimulate organic, online growth.
Grassroots Public Relations
San Diego, CA resident and mom blogger Rhiannon Menn saw a void in her community when COVID-19 hit. Families in her neighborhood were struggling to keep food on the table. In May 2020, using her homemade family recipe, Menn started making and delivering lasagnas to anyone who wanted one...and the "Lasagna Love" movement took hold. Now active in more than 1,400 cities (including major metros of Atlanta, Boston, Denver, Dallas, Sacramento, San Diego, Fort Worth and Las Vegas) and powered by 6,000+ volunteers, the Lasagna Love movement spans the entirety of the United States, existing to connect neighbors with neighbors when connections are needed most. Volunteer families, donning aprons and swinging lasagna noodles, bring homemade and individual versions of one of America's most treasured comfort foods to life. In doing so, the growing humanitarian movement impacts the lives of many not only by offering support when needed, but by giving those that want to help, a meaningful and direct path to delivering it.
Program and Event Public Relations
The Wings for Autism program was created by the Charles River Center upon learning of the struggles faced by one local family whose first trip to Walt Disney World was foiled due to Autism-related road bumps. Through collaboration with Boston’s Logan Airport, the Transportation Safety Agency (TSA) and various airlines, a “travel test run” was developed so that individuals with special needs could experience air travel from parking lot and ticket booth to security and airplane boarding. Our team assisted in clearly defining the origins of the program and its purpose and to articulate and highlight the program and its benefits to a nationwide audience.
After several years operating the program at no charge to families, the Wings for Autism program, created in Boston, was acquired by the ARC of the United States, which currently runs all programming except for Boston, Mass. The Charles River Center (CRC) continues to run the Boston program twice a year. Additionally, in 2014, the Charles River Center collaborated with ASD Vacations to organize a special trip to Walt Disney World called "Magic for Autism." Participating families boarded a flight to Florida complete with airport, on-aircraft and Walt Disney World support including special rates, respite care and sensory-friendly programming from start to finish.
Build Mindshare - Non Profit
The Massachusetts Down Syndrome Congress (MDSC) is the statewide support organization for individuals with Down syndrome and their families. Once a parent-volunteer run organization, the MDSC has since undergone a significant metamorphosis, now controlling and organizing numerous events, fundraisers, and conferences each year. Our involvement came after the birth of my daughter, born with Down syndrome, at which time the MDSC needed communications and PR support to gain media traction and to advance public perception about Down syndrome to shift mindsets away from historic stereotypes, while building greater attendance at events such as the Annual Buddy Walk and Family Picnic.
Through refined positioning, aggressive and consistent media outreach, submitted articles and profiles about MDSC families, the MDSC was catapulted from a once parent-volunteer run organization to one that today employs more than 15 full-time staff members and a Board of Directors. The organization hosts three major fundraisers per year in addition to numerous Educator and Family conferences. The MDSC’s Parent’s First Call program too has been recognized nationally and mirrored by similar organizations across the country.