SERVICES PROVIDED
Media Relations
- Develop media relations plan (product launch, brand campaign, crisis, annual)
- Local, regional, trade/industry, national (print, digital, broadcast, podcast, influencer, social)
- Media/Analyst/Influencer relations outreach
- Story/Pitch development
- Target media list creation
- Editorial calendar development
Social Marketing
- Create and optimize business presence on target platforms (Snapchat, TikTok, Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube)
- Build social media schedule and content plan (monthly-annual)
- Develop creative content for use across social marketing
- Paid and organic social media (organic vs. ads)
News Release Services
- Draft news releases
- News release distribution
Content Creation
- Develop customer case studies/success stories
- Write branded content (blog posts)
- Write web copy
- Infographics
Blog Services
- Ghostwrite blog posts
- Develop creative (photos/infographics) to coincide with content/blog posts)
Additional Public Relations Services
- Speaking Services (Target opportunities, develop speaker abstracts, submissions, list maintenance)
- Industry Award (Research/target appropriate awards, submit applications; list maintenance)
- Media Training/Executive Coaching (Training for media interaction; interview skills, television dos-and don’ts)
Presentations
- “Press release or news release? Tools of the PR trade”
- “Tell me your story in 10 seconds. How to hone your elevator pitch”
- “Traditional media engagement 101: The 3 W’s”
- “Social media 101: The basics of social engagement”
