Within early corporate growth phases, public relations can be one of the most valuable tools used to gain credibility and reach future customers, the financial community and market influencers. Strategic goal-setting, corporate positioning, branding, promotion, sponsorship, employee communication and media/analyst/investor relations all fall under the marketing and public relations umbrella, making it increasingly valuable to retain PR expertise in the early stages of corporate development.
Image Professors has assisted a myriad of organizations evolving from start-up to recognizable brand—using talent, passion, creativity and commitment to deliver desired marketing communications results. In addition to being experts in national, regional and trade media relations, we provide our clients with other value-add services such as event planning, executive media coaching and crisis communication counsel.
With multiple years of experience, the Image Professors team is able to deliver an array of communications program components including:
• Aggressive and Creative Media Liaison Campaigns: Image Professors actively contacts the media on a regular basis and encourages direct contact with clients whenever appropriate. An Image Professors hallmark is the creation of interesting and unique story angles that result in coverage, even when little news exists. Image Professors has developed invaluable relationships, but also works with its clients to ensure the development of new relationships as new story ideas are developed or company direction shifts.
• Analyst Relations Programs and Tours: Industry and financial analysts are critical influencers in any market. Therefore, successful public relations campaigns often include support and opinions from this community.
• Press Release Writing: A basic foundational element to all communications program, Image Professors uses writing experience to properly craft press releases and media alerts that are used, rather than disposed of, by the media.
• Speaker Placement: When appropriate, Image Professors can quickly create a large and diverse list of speaking opportunities (regional, industry, business and beyond) in which to seed client representatives. This effort further builds company credibility, spokesperson identity and expert positioning.
Other services available to Image Professors clients include: Strategic Positioning/Plan development, Messaging and Branding; Trade Show Support; Special Event Planning/Facilitation; and By-lined Article, Case Study and White Paper Development.