Measuring PR Success

The most tangible measure of public relations success is an editorial ‘hit’, ‘clip’ or ‘impression.’ However, clips are just a portion of public relations success. As the most recognized, tangible and measurable piece, Image Professors understands the importance of results and prides itself on a commitment to creating unique approaches to getting 'ink' for the organizations it supports.

With these values, Image Professors has been successful in securing client inclusion in regional outlets such as the Boston Globe and San Jose Mercury News through national outlets such as USA Today, CNN, the New York Times, Wall Street Journal, Forbes, Good Morning America and an array of others. However, the Image Professors team is also aware that success is measured by sales revenue, feedback from targeted audiences and of course, client satisfaction with a communications program.

“You are the ‘A’ in team and we couldn’t have done it without you.”

Abra Degbor
Verizon Wireless